got milk? x Olympics

What an honor to be a part of the new got milk brand relaunch. Partnering with GALE, and working with 4 amazing Olympic athletes, we created a unique photography + film look for the brand. The photos are on large billboards, and the TikTok films for #holdmymilk currently have over 10B views! There’s not even 10 billion folks on this earth!

Director/DP/Photography: Luis Peña Production: Revival Film EP: Stephanie Farmer Line Producer: Mike Begovich  Prod Manager: Terry Maxfield Prod Coord: Ty Johnson Locations: Bill Lanier Casting: The Cast Station Athletes: Hannah Roberts, Ariel Torres, Cat Osterman, Maurio McCoy,  Supporting Athletes: Tommy Dugan, Garret Young, Claire Sheek, Michaela Kiersch 1st AD: G Love 2nd AD: Vanessa Gaitan 1st AC: Brian Aichlmayr 2nd AC: Sean Salcido Stills 1st: Taylor Jones Stills Assistants: Johnny Clarke, Phil Kline, Travis Scheibel Photo Grading + Retouching: The Post Office  Gaffer: Mark Manthey Key Grip: Jesse Wolter Art: Jen Dunlap Stylist: Penny Arth Makeup: Jessica Lindsay DIT: David Gleason VTR: Evan Cudd BTS: Davin Fitch Audio: Ethan Andrus, Michael Swanner Client: got milk? VP Mkt: Al Dejewski Sr. Management Director: Miranda Abney Agency: GALE Executive Producer: Annie Bishop  ECD: Geoff Edwards CD: Lindsay Brand ACD: Julian Garcia ACD: Andre De Castro Art Director: Olivia Gelard Senior Acct Ex: Liana Mayer Editorial: Nomad