To help support their new sports programming, I worked with Hulu to create and capture multiple sports scenes that lived within their colorful gradient worlds. It was all fun and games until one of our football passes broke the studio's air conditioning pipes! I guess mom always said don't play sports indoors.
These are some of the many still images captured for the NCBA project relaunching the "Beef, it's what's for dinner" campaign. We visited 4 states and 5 ranches and my whole team came away with a deep respect and admiration for the hard work ranchers and cattlemen and women do every day to ensure safe and healthy food for the country.
Another fun project with my friends at Hulu. They wanted to create a lifestyle library shoot for their brand images but they also wanted to give each shot a unique cinematic style. So using a few tricks up my sleeve and a lot of stuff in front of the lens, we did just that.
Working closely with Argonaut we created an anthem of all things fit. Sometimes it meant hiking 6 miles to a rope swing, other times it was walking in a grocery store. During filming, I captured photography of each scene to be used in print and outdoor ads.
Photography for Appleton Estate Rum for their international outdoor campaign.
Filmed on location in Jamaica.
The still imagery captured during our multi-day desert adventure with 2 souped up Dodge Challengers and a kick ass girl named Julie. Used for print and presentation.
Supercuts was another fun adventure of mountain biking, bungee jumping, and cliff diving in Squamish, BC and Hawaii. Dream job!
Wow what an adventure! This is a great example of me being a one man show, lugging a red film camera and my canon 5d with a few lenses, a mic, and a lot of batteries to tell a story of Canada Goose's journey to the top of the world. I hope the photos capture the desolation of the white desert that is the North Pole.
West Texas is a place like no other. Everyone living out here says it's different "out here. " I was sent there on assignment for Big Bend Brewing Company in Alpine Texas, to capture exactly what "out here" looks like. A big texas hug goes out to Paul Stechschulte who creative directed this campaign.
Photos by Luis Peña
Another solo crazy whirlwind-round-the-world-trip to capture the soul of New Zealand and to tell the story of merino wool for Canada Goose's new merino line. First thing I did when I hit the ground was rent a helicopter - I recommend anyone going to NZ to do the same.
During our bi-coastal shoot for MLB caps and clothing, I captured these images for their in-store and online use. NYC Firemen and Police both came out to show their team pride!
I was hired to capture the beauty of Canada for a national ad campaign for Ge. We trekked all over Canada to capture some of its remote and incredible beauty. And yes, that grizzly almost ate me.
Photos by Luis Peña
While filming the Strava "Run with Us" spot, I captured photography to be used on their site and other online mediums. And had the unique honor of running with the mighty Kilian Jornet and Kara Goucher.
Scenes of life, love and liberty.
Istanbul, Turkey. Where the Asian continent meets Europe. An incredible mix of culture, food, and vibrancy.